Since we are starting to learn HTML tags, I thought I would share something about the iframe tag.
Faking impressions
I went along to an AIMIA seminar this morning to hear Ben Edelman speak about Advertisers Rights and Consumer Privacy. Ben mostly spoke about the issues with online advertising and what should be done to define advertiser's rights. One thing I was surprised to hear about is that some "evil people" are faking the number of impressions for banner ads using the an HTML tag similar to this.
iframe width=0 height=0 src='www.website.com/page.html'
nb. I have purposely excluded the opening "<" and closing ">" as I was having problems posting into Blogger
This would normally open another frame showing the website, but in this case the height and width have been set to zero, which means it will be invisible to the user. However the client would be paying for the impression of their page/banner ad
Hmmm... not so nice!
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